Neer means “water” and “Kinnar”( transgender) both are merged to form the brand name KINEER led by the trans social activist Laxmi Narayan Tripathiji who is the Acharya Mahamandleshwar of the Kinnar Akhada ( highest Priest). In an attempt to create dignified employment , Kineer has launched the Kineer packaged drinking water wherein the factories are manned and managed by the members of the community. The water is currently available in B2B segment and many MNC’s have pledged to procure Kineer water.